<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.friedsonstudio.com/projects</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491240863082-STUZCEG38EEWKYEZ55UB/1-SD+Mesa+College.png</image:loc>
      <image:title>Featured Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491252956780-H4EC111LDDINUM1HMVR9/1-Simmons+SOM.jpg</image:loc>
      <image:title>Featured Work - Simmons College School of Management</image:title>
      <image:caption>Simmons College School of Management and new campus quad is a flagship project that embodies the college’s commitment to a future of sustainable development. Originally a surface parking lot surrounded by campus buildings, the project transforms this site with the addition of a new 5-story 66,500 square foot School of Management building, a subterranean 5-level, 715 space parking garage, and a new green quadrangle for use by the college and larger community. The School of Management includes two case rooms, two classrooms, numerous study and meeting rooms, offices for faculty, administration, marketing, career services, and operations, and the center for executive education. Designed to be compatible with its academic and community neighbors, the building is composed of limestone, brick, and curtain wall. The building and quadrangle are arranged to capitalize on natural light and views, and employ green roof technologies to mitigate storm water runoff and heat island effect. Recycled materials are used throughout, ranging from concrete and steel to carpet, wood, and ceiling tiles. The project received LEED Gold Certification. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491250694109-XC52RZR7QJZM1IIS6FKB/1-ShapiroCardiovascularCenter-Curtainwall+Detail.jpg</image:loc>
      <image:title>Featured Work - Shapiro Cardiovascular Center</image:title>
      <image:caption>The 420,000 square foot Shapiro Cardiovascular Center enhances Brigham and Women’s Hospital’s stature as one of the world’s leading medical centers. The ten-story building’s placement at the edge of the hospital campus establishes the gateway to a domain of street life that is enhanced by a range of public amenities including dining, conference, and family centers. In addition to the public uses, the program consists of operating suites for cardiac and vascular surgery, diagnostic and treatment facilities, ambulatory care clinics, and patient rooms. A bridge and below-street program connect the new facility to the hospital’s central circulation system. The design emphasizes lightness and transparency. To provide an experience to patients and their families that is soothing, every public lobby, corridor, and patient room is connected to the outside with large expanses of glass that provide abundant natural light and enable great vistas of the surrounds. The exterior is clad in a syncopated pattern of seven glass types and two metal panel colors in a unitized curtain wall system. This variegation of transparency, translucency, and opaqueness is composed to create a sense of ongoing rhythm --- like a heartbeat. The project is LEED Gold Certified. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491310795352-0U4V571NSSUBD8XIGXT8/1-SDSU-final-master.jpg</image:loc>
      <image:title>Featured Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491312828846-5US8WDLMRZUC0UGMNZD5/1-UVM+Arena+Aerial.jpg</image:loc>
      <image:title>Featured Work - UVM Arena Master Plan</image:title>
      <image:caption>The objective of this study was to evaluate three potential sites for a new 6,000-seat multipurpose arena and make a recommendation for a preferred site. The site evaluation recommended a location at the existing athletics complex. A concept was developed for a 200,000 square foot multipurpose arena that could host hockey, basketball and other university events. The concept integrated the multipurpose arena and the existing athletics complex, and proposed renovations to the athletics complex to improve functional spaces, engineering systems and wayfinding.  The design concept proposed "wrapping" the athletics complex with a new entrance lobby addition on the north and the multipurpose arena addition on the east. This proposal renovated and reorganized the existing athletics complex, and structured the additions to provide a refreshing new look that transformed the character of the entire complex. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491316504590-FG5JEHCBKA7NL2U1BLS2/1KSCRecDayEast.jpg</image:loc>
      <image:title>Featured Work - KSC Sports and Recreation Center</image:title>
      <image:caption>Keene State College's 115,000 square foot Spaulding Athletic Center was renovated, and a new 76,500 square foot fitness and recreation center was added to serve the health and wellness needs of the entire student body. The new recreation center features two basketball courts, a multipurpose activity court, areas for cardiovascular and circuit training, a free-weights area, a 1/10-mile jogging track, multipurpose exercise studios, administrative offices for recreation and athletics, express lockers, and support spaces. The renovation added a gymnastics room, and updated all locker rooms and support spaces, the competition gymnasium, the natatorium, and administrative spaces for general appearance, HVAC, and ADA compliance. The new recreation center transforms the 1968 “brutalist” building with a new modern face composed of iron spotted brick, ground face concrete masonry, and curtainwall. The circulation pattern of the existing building was made more legible with the provision of a new common entrance and lobby. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491323235463-KBEU9LA26XF38PNSWH67/1-SLC.jpg</image:loc>
      <image:title>Featured Work - SLC International Airport Master Plan</image:title>
      <image:caption>In a design competition, the winning proposal for the new Salt Lake City International Airport includes a multilevel terminal building for ticketing, baggage claim, and security, as well as a 60-gate concourse, commuter rail station, and adequate parking. The plan is based on the “pier” concept that enables aircraft to circulate freely around the concourses, while passengers and freight are transported in a subterranean railway. From a distance, the character and shape of the terminal building and concourses are evocative of the nearby Rocky Mountains. Inside, the tree column structure is evocative of the nearby forests, and the vaulted ceilings are resonant with the grand transportation halls of the past. Skylights and large expanses of curtain wall enable extensive daylighting and excellent views. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491323932814-ZTNHSMAAZZRP6NQ6AEIR/1-NYCC.jpg</image:loc>
      <image:title>Featured Work - NY Convention Center &amp; Mixed-use Study</image:title>
      <image:caption>Complementing the Aqueduct Racetrack and taking advantage of the proximity of JFK Airport, the MTA and AirTrain mass transit, this exciting project envisions a dynamic and fun mixed-use complex that will become a major international destination for conventions, meetings, conferences, trade shows and entertainment. When fully built, the complex would include over 2.6 million SF of convention and meeting space, over 5,000 hotel rooms, parking for almost 24,000 cars, and a direct link to improved mass transit facilities.  The hotel and convention facilities will dramatically surround the Aqueduct Racetrack.  An exciting multi-destination entertainment complex can eventually replace the racetrack and its infield if, and when, racing is discontinued there. The proposed project would be developed in several stages so that the program can be logically implemented in accordance with market and economic conditions as well as site and operational constraints that affect construction sequencing.  Each stage of development would adapt the convention and meeting facility to respond to the diversity of the marketplace. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491325010658-FU13Q7NCBL9DT1RVA1VB/1-Charleston+Maritime+Center.jpg</image:loc>
      <image:title>Featured Work - Charleston Maritime Center</image:title>
      <image:caption>The 5-acre site for the Charleston Maritime Center integrates a public open space with fish-processing and a wholesale fish market. The modern glass and steel rain-screen building serves as a beacon on the waterfront, and is evocative of the marine aesthetic. Its community room and administrative offices on the second level open to a column supported terrace which faces the water’s edge, a detail reminiscent of the “piazza porch” so common to the Charleston’s waterfront historic houses. Located in the Cooper River flood way, the building was designed to open up entirely on the ground floor to allow flood waters through. This project received a National AIA Award. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491325811556-V20PK4WIH31WCG28QDJD/6-UNH.jpg</image:loc>
      <image:title>Featured Work - UNH Whittemore Center</image:title>
      <image:caption>The Whittemore Center is comprised of a new 135,000 square foot ice hockey arena addition and the adaptive reuse of the existing Snively Arena to accommodate an 85,600 square foot student recreation center program. The hockey facility includes spectator seating for 6,000 around a 100' x 200' rink. The layout was the first arena to open the seating bowl to the concourse, allowing fans to remain in contact with the action. The arena can accommodate hockey, competition basketball, concerts, lectures, trade shows, and convocations on a portable wood floor. The arena houses concessions, ticketing, a pro shop, training and meeting spaces, as well as locker and support facilities for the men's and women's intercollegiate hockey program and basketball program. Adjacent to the lobby on the second level, the Wildcat’s Club is provided with comfortable amenities and excellent views of the action. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491247982923-J1EG9LZ736YSIOP76KXE/1-UMass+Champions+Center.png</image:loc>
      <image:title>Featured Work - UMass Champions Center for Men's and Women's Basketball</image:title>
      <image:caption>The 58,000 square foot Champions Center for Men’s and Women’s Basketball is recognized as one of the nation's best basketball performance centers. Each team has their own practice area consisting of three half-courts and one full court that is a replica of the game-day court in the adjoining arena. The teams share a hall of fame, strength and conditioning center, nutrition center, film room, sports medicine suite, and support spaces. Flanking the central lobby, each program is provided with a suite of offices and conference rooms, and they share the recruiting room that overlooks the courts. At site selection, it was determined that the project should occupy a prominent campus location and join the Honors College in defining a modern gateway from the south. Sustainably designed to be highly durable and easily maintained, the energy efficient building incorporates sun-control devices, heat recovery systems, recyclable materials, recycled water systems and daylight-harvesting. The mechanical system utilizes displacement ventilation for the gyms. The expansive upper roof is covered with photovoltaic panels to harvest electricity which reduces greenhouse gas emissions by about 1,650 non-metric tons, and returns the equivalent of $16,380 per year in energy costs. The building is targeting LEED Platinum. Friedson Studio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491249294872-PIYKDUSVNBFGMZN8ESP4/1-UConn+Downtown.png</image:loc>
      <image:title>Featured Work - UConn Downtown Hartford Campus</image:title>
      <image:caption>This project was a develop/design/build competition for a new UConn campus in downtown Hartford. The proposal added a new building to an existing property owned by the developer to accommodate UConn’s Greater Hartford Campus, School of Social Work, School of Business, and parking in a combination of renovation and new construction comprising 150,000 NASF. The concept proposed a complex that would be integrated into downtown Hartford to allow the UConn community to ﬂow through and around an “indoor quad” ---  a shared place for impromptu meetings, interdisciplinary discussions, and campus events.  All programs are connected by a walkways, bridges, elevators and stairs that give users a glimpse of all activities within the building.  The organization of circulation and open space creates an experience full of activity and easy wayﬁnding. A glass curtain wall facade offers views deep into the atrium quad. Through the vestibule entrance, one will encounter a large open space ﬁlled with daylight. A stepped amphitheater cascades to the lower level courtyard that is populated with lounge furniture, tables and chairs. The cafe, bookstore, and copy center will open to this space---a great place for study, social interaction, and impromptu meetings. This project was honored with an AIA Award. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491252826781-ZPIZN5M3JZK67UFBUF66/1-UMaine+SRC.jpg</image:loc>
      <image:title>Featured Work - UMaine New Balance Recreation Center</image:title>
      <image:caption>The 86,000 square foot New Balance Student Recreation Center features a three-court gymnasium, MAC, weights and cardiovascular fitness, flexible multipurpose rooms, 1/10-mile track, natatorium, convertible squash courts, outdoor program, and support spaces. After a two-day design workshop with students, faculty and staff, it was decided that the recreation center should transform the University's aesthetic mission to recognize a contemporary design vision while incorporating a palette of natural materials. The contemporary building's exterior palette of copper panels, dry-set stone and extensive glazing harmonizes with the natural wooded setting. The use of an exposed glu-laminated structure, wood paneling and stone in the interior echo the natural, organic ambiance. Inside, this is the place to "see and be seen." From the entry lobby and throughout the facility, views are afforded from program space to program space, revealing the available activities from every vantage point. Wayfinding is very legible and fully understood. The fitness spaces and studio spaces benefit from views to the outside and within, and are flooded with daylight. Designed to require little maintenance, to be highly durable and energy efficient, the building incorporates sun-control devices, heat recovery systems, recyclable materials, recycled water systems and daylight-harvesting. The building is LEED Certified Silver. This project received an AIA Honor Award. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491311829216-HR9MPPC4SP5UCQA1AAU3/1-Manchester+DPW+Images.jpg</image:loc>
      <image:title>Featured Work - Manchester Police and Public Works Complex</image:title>
      <image:caption>The goal of this project was to provide a consolidated site for the Manchester Department of Public Works (DPW) and Police Headquarters. The DPW divisions, including Highway, Engineering, Facilities, and Parks and Recreation, previously located in three separate buildings, were reunited under one roof. This new building is part of a three-block campus that provides a healthy, collaborative, and energy efficient work environment while revitalizing its central city neighborhood. The DPW building’s material palette transitions from a brick façade on the public street to metal siding within the industrial complex. In its interior, all the structure and mechanical systems are exposed. The category four police headquarters includes spaces for offices, meeting, training, dispatch, strength and conditioning, fire arms practice, booking and detainment. It also has a sallyport for transferring prisoners, and storage bays for SWAT and crime scene vehicles. Given the building’s location in a transitioning neighborhood, the police chief was concerned about safety and drive-by shootings. In response, the building’s street-facing façade was designed with a random pattern of windows in various sizes to make targeting difficult. Both the Police Headquarters and the DPW Headquarters received AIA Honor Awards. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491312469822-DQ5SUA9OH7Z8Y7Q1L7PB/4-mcc.jpg</image:loc>
      <image:title>Featured Work - MCC Student Center</image:title>
      <image:caption>This project was won in an invitation-only design competition. Wedged between existing campus buildings, this new 36,000 square foot two-level student activity center provides a new “heart” for the campus that includes food service and dining, offices and meeting rooms for student organizations, a 300-seat multipurpose performance space that includes a basketball half-court and volleyball court, a student lounge, a fitness center, and a bistro. The triangular shaped spaces resulted from the diagonal circulation patterns that connect the new activities with existing program and circulation corridors. The new student center provides a hub for students to lounge, exercise, learn, collaborate and dine while transforming the campus’s image and creating new outdoor spaces. This project received an AIA Honor Award. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491318478155-S5C1G1E6TFE1YK30NJ6K/1-Shreveport.jpg</image:loc>
      <image:title>Featured Work - Shreveport International Airport Terminal</image:title>
      <image:caption>Shreveport Airport’s 64,000 square foot terminal addition consolidates ticketing, baggage claim, and rental car areas on one level. The terminal building was part of a larger project that reconfigured the roadway system, central security, concourses, and retail areas. Composed from a palette of steel, glass, aluminum, and wood, the new building maximizes the use of daylight, and stands as a lantern at night. The rhythmic geometry of structure and curtain wall encompasses three sides of the perimeter, offering views deep into the interior that make wayfinding and orientation easier for the traveler. This project received an AIA Honor Award. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491327594836-GQ61QV6KG4B4NU06UME8/1-NPSC.jpg</image:loc>
      <image:title>Featured Work - Norman Park Senior Center</image:title>
      <image:caption>This 16,000, two-level community center provides educational, informational, recreational, and social services to senior citizens and the community at large. The facility is composed of classrooms, a divisible multipurpose auditorium, a commercial kitchen, administrative offices, a library and reading room, and support spaces. Located at a transition point between the urban and residential fabric of Chula Vista, the center makes most use of the adjoining Norman Park, and provides an urban edge to the street. The homogeneity of the program is reduced by representing major uses with separate, distinguishable volumes. This approach improves the legibility of the place while creating a village-like atmosphere of indoor and outdoor streets and courtyards. Inside and outside coexist equitably in this fair climate. Common-place materials such as wood, cement plaster, and glass combine with an array of stones, tiles, and metals to provide variety and richness. This project received an AIA Honor Award and was featured in Architecture Magazine. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491328583317-UABHWXXSH4EMOCUBXZIT/1-SDUSPO.jpg</image:loc>
      <image:title>Featured Work - San Diego Post Office</image:title>
      <image:caption>The post office program is comprised of a 4,000 square foot public lobby and a 16,000 square foot mail processing workroom. Where the lobby’s purpose is to be open and visually accessible, the workroom is required to be secure and windowless. The two program components, public space and private space, are separated by a transition space that is sheathed in a random pattern of red Sedona sandstone. The lobby is constructed of exposed steel columns, beams, and bar joists, and is enveloped in clear glass block. A syncopated pattern of clear glass windows is expressed with solid granite headers. Burnished stainless steel canopies identify the entrance. With its orientation to the north, the lobby is completely illuminated by cool day light. Raised topiary hedges add to the dynamism of the composition. This project was featured in Progressive Architecture magazine. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491329775793-8FZ2OPG1EHSH3ZBCVAY6/1LemonGroveSeniorCommunityCenter.jpg</image:loc>
      <image:title>Featured Work - Lemon Grove Senior Center</image:title>
      <image:caption>This 11,000 square foot community center is located in a two-acre park in a residential neighborhood. The building’s program includes a multipurpose auditorium with a commercial kitchen, a day care center, a library, and administrative offices. The center’s visitors are first greeted by a garden path, a ceramic tile bench, and an unassuming garden wall. The garden wall serves several purposes. From outside it appears most private, clearly communicating that a special realm exists within. From within, it serves as a datum and provides a sense of enclosure. Together, the building volumes, garden wall, and landscape orchestrate a series of multipurpose outdoor spaces, promoting social interaction, and capitalizing on the fair southern California climate. This project received two AIA Honor Awards. FRIEDSON STUDIO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1505225690353-1OOSRCIBNQDH0NFM24S1/1-MarinaVistaSeniorCenter.png</image:loc>
      <image:title>Featured Work - Marina Vista Senior Center</image:title>
      <image:caption>The Marina Vista Community Center was originally constructed in the 1960’s. As the senior citizen population increased, the community recognized the need for additional facilities. The brief called for a space for quiet activities, and a space for noisy activities. The design responds by providing two 800 square foot pavilions. The common space created by the addition of the new pavilions and the existing building is clearly defined: one area for active use, and one area for passive (garden) use. Two striking features integrate the components of the design. The first of these is a landscaped partition that is positioned to define a boundary to the street and create an interesting entry to the outdoor courtyard. The second is an outdoor canopy that spans the (active) courtyard. This project won a P/A Award and was featured in Progressive Architecture magazine. FRIEDSON STUDIO  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1493386890117-2KW4Q1GF8AWGGQ9OJZO8/1View+from+NW.jpg</image:loc>
      <image:title>Featured Work - UConn Recreation Center</image:title>
      <image:caption>Centrally located in the campus core, the four-level 191,500 sf recreation center includes 32,000 square feet of fitness space (dispersed into four areas on two levels), a functional training studio, spin studio, mind-body studio, two multipurpose studios, a four-court gym, a two-court MAC, three racquetball courts, a suspended 1/6 mile track, a 20,000 sf natatorium, a 40-foot high climbing wall, an outdoor adventure center, administrative offices, and numerous support spaces. The University wanted this building to transform the center of campus, establish spatial enclosure to the adjoining quad, and create an active edge along the University's main street. In a series of workshops with the design team, students, faculty, administration and staff indicated their preferences for program and activities, character of the building and landscape, and sustainable design ideas. In the end, participants concluded that they wanted this to be a "WOW!" building. The program is arranged around a central “courtyard” to reveal all the activities from level to level. The building's exterior is clad in composite panels, curtainwall and Ipe wood. This warm, durable, sustainable theme continues into the building interior to express UConn's rural heritage. The project is pursuing LEED Gold Certification. FRIEDSON STUDIO</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.friedsonstudio.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491569259392-EGKXPEWTKLUV7G4PYHEE/1+df+MAINE+WORKSHOP+PIC.jpg</image:loc>
      <image:title>About - In collaborative engagements with project stakeholders, architects, and engineers, Richard Friedson FAIA leads a holistic approach to problem solving that thoroughly explores a project's issues, needs, and opportunities. Known for listening, communicating strategic ideas, and developing conceptual alternatives, Friedson builds consensus for a design direction that balances intuition and logic, and results in a sustainable, energy efficient vision that expresses its purpose, culture and time, and creates a place that will last and be loved. A native Californian and graduate of USC’s School of Architecture, Richard Friedson FAIA began his professional career as a design associate of Eva Jiricna in London, England. Over more than 40 years since, he has been in practice in Los Angeles, San Diego, Boston, and Washington, D.C.; has planned and designed projects in 22 states; and has garnered more than 40 awards for his contributions to urban design, planning, architecture, and product design. His work has been featured in Progressive Architecture Magazine, Architectural Record Magazine, Architecture Magazine, Architecture California, A+U Magazine, ID Industrial Design, and Aaron Betsky's book Violated Perfection.</image:title>
      <image:caption>In collaborative engagements with project stakeholders, architects, and engineers, Richard Friedson FAIA leads a holistic approach to problem solving that thoroughly explores a project's issues, needs, and opportunities. Known for listening, communicating strategic ideas, and developing conceptual alternatives, Friedson builds consensus for a design direction that balances intuition and logic, and results in a sustainable, energy efficient vision that expresses its purpose, culture and time, and creates a place that will last and be loved. A native Californian and graduate of USC’s School of Architecture, Friedson began his professional career as a design associate of Eva Jiricna in London, England. Over more than 40 years since, he has been in practice in Los Angeles, San Diego, Boston, and Washington, D.C.; has planned and designed projects in 22 states; and has garnered more than 40 awards for his contributions to urban design, planning, architecture, and product design. His work has been featured in Progressive Architecture Magazine, Architectural Record Magazine, Architecture Magazine, Architecture California, A+U Magazine, ID Industrial Design, and Aaron Betsky's book Violated Perfection.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.friedsonstudio.com/clientele</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58e2424eebbd1a7ec64cd15c/1491428635052-09VVR2NB9G0H86UONRHT/image-asset.jpeg</image:loc>
      <image:title>Clientele</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.friedsonstudio.com/project-experience</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-04-08</lastmod>
  </url>
  <url>
    <loc>https://www.friedsonstudio.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-23</lastmod>
  </url>
</urlset>

